A milk tea shop was sealed and ordered to close on the spot by market supervision officials in under a minute—all because the staff said "Welcome" before asking customers to scan the QR code. The incident sparked widespread attention after it was exposed. An official statement later concluded that the law enforcement officers had abused their power and deliberately made things difficult; those involved have apologized and been disciplined. In this issue of coffee news, while we follow this incident, we also remind coffee professionals to be mindful of the boundaries of law enforcement in epidemic prevention and control, and we continue to bring coffee enthusiasts professional coffee knowledge and Front Street Coffee product recommendations. [more…]

As finals approach and most students look forward to the holidays, students taking the elective coffee course at Heilongjiang University of Science and Technology hope the course never ends—because finishing it means never again getting to drink the free coffee made fresh in class. In a classroom video, the teacher explains and prepares Irish coffee at the podium, flames dancing between glass cups, drawing gasps from the students. This elective, covering coffee culture, tasting, and preparation, has become one of the hardest courses to get into on campus, with some saying that even spending all their credits might not guarantee a spot. Students from other universities openly envy it, and graduates lament missing out on such a great course back in their day. This article will take you through what this coveted university coffee course actually teaches and why it is so wildly popular. [more…]

Luckin Coffee recently announced the restart of its new retail partner recruitment, initially targeting 41 cities in 9 provinces including Anhui, Henan, and Heilongjiang. The company states that no franchise fee is charged, but franchisees must cover upfront costs such as security deposits, design fees, renovation, and equipment, totaling approximately 350,000 to 370,000 yuan. The cities opened this time are all areas that already have franchise stores but with low density, and Luckin hopes to accelerate market penetration through the joint venture model. Its Q3 2022 financial report showed that revenue from joint venture stores increased by 116.1% year-on-year, becoming an important engine for performance growth. For inexperienced franchisees, the headquarters will provide support such as on-site store guidance, event planning, and online operations. [more…]

A tea shop in Mudanjiang City has sparked heated online discussion due to its striking resemblance to the chain brand 1 Dian Dian. The store not only copied 1 Dian Dian's signage and decor but also disguised itself as "1 Dian" by using a cup sticker to cover the last character of the logo—when peeled off, it revealed "1 Dian Tian." The official mini-program shows no such store, and the franchise area has not been opened to Mudanjiang, leading netizens to conclude it is a counterfeit shop. As public opinion grew, 1 Dian Dian officially stated in the comments section that it is "already on the path to defending its rights" and thanked netizens for their "sharp eyes." This incident not only left local residents disappointed but also once again brought the issue of counterfeit infringement in the tea beverage industry to the forefront. [more…]

In the depths of winter, Mixue Bingcheng has once again become a hot topic thanks to its "Northeast Big Floral" elements. The brand launched a series of fridge magnets featuring floral padded jackets and crispy fries merchandise, drawing consumers in with rich Northeastern flair. However, unlike last year's nationwide campaign, this year only certain regions can participate, sparking discontent among southern consumers. At the same time, out-of-stock merchandise has also hurt the experience for some customers. This article sorts through the details of Mixue Bingcheng's marketing campaign, the cultural background of the Northeast Big Floral, and the current state and hidden concerns of merchandise promotions in the new tea beverage industry. [more…]

On October 18, Feihe Dairy issued a statement regarding false information circulating online about "imported Japanese raw materials" and other rumors, stating that it had reported the matter to public security authorities and that a case had been opened. The controversy stemmed from a letter of intent for technical cooperation signed between Feihe and Japan's Kyowa Hakko, which was originally intended for the joint research and development of fermented lactoferrin technology, but was distorted into claims of raw material imports and even capital injection. Feihe emphasized that the cooperation remains only at the letter-of-intent stage and does not involve raw materials or capital. As a representative of domestic infant formula, Feihe has long been committed to breaking dependence on imported lactoferrin, as demonstrated by its first domestic production line. This article will sort through the ins and outs of the incident and restore the facts. [more…]

During the National Day holiday, Tims launched a limited-time promotion at selected stores in Harbin, Heze, and other locations. Customers who purchased designated combo meals or drinks had the chance to receive a maple leaf craft item containing 2mg of pure gold, some of which were engraved with local landmark designs. After a Harbin netizen posted photos of the actual item, the post unexpectedly went viral, and the comments section was flooded with Canadian netizens expressing envy, even joking that their own country's stores only give away "E. coli and norovirus." This seemingly small but delightful giveaway promotion reflects the frequent food safety issues at Tims in Canada in recent years, as well as the feelings of overseas Chinese returning home and marveling at the environment of domestic stores. [more…]

Luckin Coffee launched a new round of new retail partner recruitment in 2023, covering 80 cities in 15 provinces, with a focus on lower-tier markets in fourth- and fifth-tier cities. As of the end of September 2022, Luckin had a total of 7,846 stores, including 2,473 joint-venture stores. First- and second-tier cities accounted for more than 70%, while coverage in lower-tier cities remained sparse. At the same time, Luckin's RJG unmanned coffee machines performed well in shopping malls, hospitals, office buildings, and other locations, offering large-sized drinks to the same standard as stores 24 hours a day. This article will review Luckin's franchise strategy, the opportunities and challenges of lower-tier markets, and the layout logic of RJG, while also retaining relevant recommendations from Front Street Coffee, to help coffee lovers gain a comprehensive understanding of Luckin's expansion moves. [more…]